Common mistakes in promoting the Instagram

Official advertising is the most effective way to promote an account in Instagram. With the help of a well-thought-out campaign, you can quickly increase sales, announce a new brand, your self (beloved) in a multi-million community social network. Nevertheless, sometimes it happens that advertising in Instagram does not work. In this narrative we will tell who is to blame: the error of advancement in Instagram, advertising, what to do in this situation.

Reasons why promotion with advertising does not work

As you know, advertising in Instagram is not free. The official campaign created through Facebook is cheaper, mega-popular bloggers are more expensive.

There are four main reasons why advertising does not bring the expected kiloton of likes, waves of subscribers and kilometer queues to order your product or service.

1. You do not have an attractive profile (for a potential subscriber).
2. External resource is not adapted for mobile version.
3. Advertising did not fall into your target audience.
4. Incorrectly selected blogger.

Each of the above reasons will make the promotion not effective, how many banknotes in it "do not pour in". Consider everything in order.

Why does not official advertising work in the Instagram?

There is a lot of training material on the web dedicated to launching the targeted advertising campaign in the Instagram via Facebook. You did everything right. It should be understood; run official advertising - this is only the first step, which does not guarantee the receipt of the long-awaited flow of grateful customers. Ideally, Instagram advertising works as follows

• post appears in the tape;
• it sees a person, is interested, slips on the ad, goes to your third-party resource (selling page in the online store, lending, etc.);
• get acquainted with the goods / service, make an order.

In order for this scheme to work, you must meet the following conditions:

• an interesting photo should interest the user;
• post under the photo should make a person go to the link to the selling resource.

Suppose, after impressions of your announcement in the tape, the potential customer has switched to your resource, and he, as it turned out, is not adapted for viewing from mobile devices, under which the Instagram is "sharpened". To find the coveted button of the order, the user will need to make a lot of extra gestures in the form of scrolling through the page. It is doubtful that more than 1% will be able to bring this procedure to its logical conclusion.

Conclusion: the main site should be adapted to work with mobile devices.

Suppose you created a great advertising post. Under the link the user has moved to your profile in Insta, in which, besides the selling content there is nothing interesting. Only highly motivated people, who are already your subscribers, will study it. The rest will not even become your subscribers.

Conclusion # 2: Only interesting "catchy" content is important.

Next, let's consider: what is the most common error of advancement in Instagram, why may the advertising of the millionaire blogger not work, and what to do in this difficult situation.

What if the ads did not reach Central Asia?

Why the targeted Instagram Advertising may not work? It's simple. After the user has determined that his campaign in Insta is not effective, he usually begins to sin on poorly designed advertising. In fact, before you promote an ad, you need to carefully select the target audience. Central Asia will buy, use your services, promote your brand, etc. Let's give a simple example: can you imagine that a post about the sale of power tools would be of interest to young mothers, or teenage girls, or professional athletes? Unfortunately no.

If you do not know how to determine your target audience, then use the services that will do it for you, though not for free. Today, the most popular services that are used by most domestic users to promote the Instagram-account are Zengram , Pamagram and Doinsta . These online resources will automatically collect the statistics of your account, and on the basis of its analysis will select the appropriate CA. In addition, these resources specialize in attracting live subscribers from the target audience, which can become your potential customers.

What if the blogger does not work?

Suppose that you are the owner of a decent enough budget and decided to spend it on advertising from a popular blogger. He "wholeheartedly" recommends your product to his subscribers, they believe him and go to your resource by the link in the description. When advertising starts with a blogger, you should be prepared for disappointment if:

• The blogger CA is not interested in your product. A beginner, usually, it is difficult to determine the target audience of a celebrity at first sight. How to be? Use the AdvanseTS service. After registration, go to the social networks tab, select the instu, find your blogger in the "Profiles" tab.

After that, you just have to see which posts of the blogger (from whom you were going to buy advertising) showed great involvement.

• The popular blogger made a frankly publicity post, which was not perceived by the audience. All that the celebrity recommends from the heart, perfectly "comes" to subscribers. As soon as the fans feel the "smell of money", everyone, you can not wait for a positive response from such a post. What to do? Give the blogger a sample of the goods for review, ask (for an additional fee, of course) to write the advertisement in its own manner.
• Wrong choice of blogger. In other words, you gave your hard earned local celebrity with millions of subscribers, most of whom turned out to be bots. How to check? Go to the account of the blogger's subscribers, look at the activity, comments, etc. Botha's easy to calculate!

Important! Before you buy ads from a blogger with a large number of subscribers, always analyze his account, CA and the interests of his subscribers. This will give you the opportunity to correctly compose an advertisement and not make a mistake that will lead to the failure of your campaign.

What should I do if advertising does not work in public?

The low efficiency of the advertising campaign in popular public has similar roots, with the failed advertising of the blogger. First of all, be guided by CA. Example, if you advertise houses from a bar in Kaliningrad, then do not advertise in the community, "Kiev is the best city on earth."

In addition, even the most popular communities sin by buying "dead souls". What to do? Track published advertisements, analyze the reaction of the followers and audience growth in public. Undoubtedly, it will take some time, but you will not throw money away.

Summarizing the above, we can draw the following conclusion: Running advertising is not a guarantee of success. If the advertising in the Instagram does not work, then the main problem is the wrong target audience. In order for the campaign to begin to bear its positive results, it is necessary to approach the advertisement and its profile (or external resource) with all the care.

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