Features of writing and design of posts in Instagram

If you know several ways to promote the profile in the Instagram, but do not know how to properly fill it with content, there will not be any benefit. It is very important to choose the right topics for discussing them with subscribers, to make beautiful photos, to indicate meaningful descriptions for posts. In this article, we will try to systematize the basic rules how to write posts in Instagram.

Why is this necessary?

Each person has different motivation for using the profile in Instagram. If its owner is a managing company, then the goal will be to increase sales and brand awareness, if the blogger - the sense of conducting a profile is to acquire popularity and earn advertising revenue, if it is a person whose profile size is not large, he will strive to increase the number of subscribers.

Interested users will not hesitate to figure out how to properly place a post in the Instagram.

Basic rules

To post records that subsequently trigger sales growth or increase the size of the audience's coverage, you need to know the three main rules that we'll cover in more detail.

1. Nice picture. "Forgive" blurry photos in poor quality to you can only get acquainted. If you are focused on increasing the size of the profit and increasing the audience of interested users, then the images used for the post should be ideal in terms of quality and content. Edit the photo with the help of special applications, if it turned out not impressive enough. Come up with various ideas for the design of the image, especially if it is a product advertisement (each idea may affect the increase in sales). Learn to make "carousels" from the photo, to show users all the advantages of the goods.
   
2. Registration of the profile. To visitors of the page did not have to ask unnecessary questions, it is best to write a contact profile of the organization, methods of ordering and receiving the product under the profile photo. At the same time, if you write these data, you need to do it unobtrusively, you do not need to invent any ideas, it's all false to be short and clear.

Note! At any time, the main profile information is available for editing. If the phone number changes, you can write a new one online.

If the girls will go, for example, to the page of the cosmetologist, they should immediately see the address where they accept and be able to contact them in a convenient way.

3. Competent editing. Any publication should contain a meaningful description, which should not be larger in size than the photo itself. What to write under the goods?

• its main characteristics (colors, manufacturer, dimensions, price);
• ways of ordering and contacts of the company;
• It is necessary to specify the individual hashtagi of the company, as well as popular tags that increase the attendance of the page and fit the content.

The subject of the description should correspond to what is being discussed in the publication itself. The text should be taken interesting. To be easily perceived as a follower, you need to learn how to format it with paragraphs that will separate the main thoughts. Indents can be used if this does not interfere with the perception of the text. Do not make long descriptions, because they rarely read.

Helpful Tips

In order not to lose existing subscribers and attract interest from newcomers, you need to edit your profile so that the following points are missing:

• an abundance of selling texts (you need to dilute them with interesting publications that give the opportunity not only to sell something to customers, but also just to communicate with them);
• puns with hashtags (before the publication re-read the tags that you put on the subject of their adequacy and compliance with the subject of the record);
• ignoring (if users are active, you need to encourage them for it and do not be afraid to communicate freely);
• The profile must be open and accessible to anyone who wants to view it.

When to post?

An important point in the promotion of the page in the Instagram is the observance of the interests of the target audience. These subscribers are the most active in the profile and are the main customers of the company. Without them, success can not come.

This means that not only photographs, descriptions to them and hashtags should be the best, but the time in which subscribers will most likely be able to react to this spectacular set should also be taken into account.

Texts for Instagram better to spread on weekdays better at 17-18 hours Moscow time. If you post at night, your publications will be almost the only ones in the tape, which is also not bad

Each user has his own audience of followers. If you sell products for babies, it is worthwhile to post publications from 10 to 15 o'clock in the afternoon when moms are relatively free. In the evening they will meet her husband from work and prepare the child for bed, so only daylight hours in this case is most acceptable.

If your audience is represented by students, then you can put the compiled texts into the tape in the morning, because it is on the way to the educational institution that young people leaf through the pages. It also does not hurt to do publications in the region of 14-15 hours (when the pair ends).

Conclusion

Designing posts in Instagram is a whole science, which is based on three basic rules. If each of them you are observed in full, you can be sure that this will give its result. Competently and beautifully designed profiles always stand out against the background of others, and this, precisely, is the main goal of its promotion.

clearance , posting , tips