Heshtegi in Instagram: what is it and why are they needed

Under each publication in the Instagram, there are many hashtags left by users. A hashtag is a specific label that is placed under a photo, video or other content. It can serve as a signature to a photo, and can be organically inscribed in its description.

The hashtag starts with the # sign, after which the word is written. A label can consist of one or more words, you can write it in Latin letters, numbers or Cyrillic.

Why was everyone mad at the hashtag?

Anyone who often visits social networks or reads blogs is familiar with the concept of hashtag. Ordinary users put them in order for their record to be displayed to the maximum number of people. Using hashtag, you can show your publication even to those who are not subscribed to your page.

It is not necessary to put a lot of hashtag under the photo, Instagram allows placing 30 tags and nothing more. But the optimal number of tags in the publication is 5-6 pieces.

And what is the reason for the popularity of tags? These tags are able to divide the content into thematic groups, with the help of a hashtag you can find photos from a certain event or institution. The user enters a specific tag in the search bar and sees all the publications marked with such a link, regardless of when they were published.

The main reason for the popularity of tags is that they allow you to show your content to a wide audience. That's why marketers often use such marks. Hesteg is a simple and free way to alert people about their products.

Tags can consist of one or more words, but you can not use spaces inside the label - you need to write words either concurrently or through underscores.

Types of hashtags

All hashtags can be divided into 2 groups: common and unique. Common hashtags are those that many users put in Instagrams, it can be one word or a short sentence, known to people. But unique tags are created so that you or your subscribers can find the necessary content inside the profile.

Also, all types of tags can be divided into the following categories:

1. People.
2. Developments.
3. Popular.
4. Places.

This separation is visible in the search bar Instagram, with its help it is much easier to find the necessary content.

What are high-frequency, mid-frequency and low-frequency hashtags?

Instagram is an intelligent social network, which opens wide opportunities for the promotion of almost any business. With its help you can sell almost any product or service. And hashtags also play an important role in promoting the business.

According to another classification, tags can be divided into such categories: high-frequency, medium-frequency and low-frequency.

High-frequency hashtags are those that users put most often. These are the most popular tags, which are often searched for publications or simply entered into the search string.
Accordingly, mid-frequency hashtags are slightly less popular tags, and low frequency ones are those that are set by no more than 20% of users.

That your publication was seen by the largest audience, it is necessary to put high-frequency hashtags in Instagram. They are most often introduced by users, which means that your publication will not be left without attention.

Let's give an example, you write under the photo that you are finally on vacation. And you do it like this: # hurray # on # rest. This is an incorrect approach, so your publication will fall into a small group of people who use hashtag # rest. A social network, even if it has a clever ribbon, does not understand that "rest" and "rest" are one and the same word. Accordingly, publications with such hashtags will fall into different groups. In this case, # rest is a low-frequency tag.

However, if you write something like # finally_y_on_day, you also do not get into the group of high-frequency tags. The best option is to write a sentence with plain text and insert a hashtag # rest into it.

How to go top on hashtags?

The Top Instagram is the place where every major brand or blogger literally dreams. Here are collected the best publications, which are the most popular and receive attention from the widest audience. Top - this is the main page of Instagram, where you can see both the publication of famous personalities, and not too popular bloggers.

As we have already explained, hashtagi is a free and effective tool that will help you promote your brand. It will be especially effective if you combine it with other types of promotion.

So, a step-by-step instruction on how to get to the top:

1. Choose suitable hashtags. It is very important - they must be thematic and high-frequency. To select tags, you can use the special program MyTarget or select them manually. Instagram prompts you if there is a hashtag you choose and how popular it is.
2. Make a table of tags, where high-frequency, mid-frequency and low-frequency are selected.
3. Select several tags from the high frequency and post the post. The first likes will appear.
4. Walk through the profiles of people who put you like and like reciprocate. This needs to be done quickly, because then your publication will be lost under new posts.
5. Now remove the high-frequency tags and replace them with mid-frequency tags. There will be a second wave of likes, but less intense.
6. Repeat steps 4 and 4, but replace the mid-range tags with low frequency ones.

If you did everything correctly, there will be a lot of reactions from users.

The most popular hashtags in Instagram and how to find them

At the moment among the Russian-language tags, the most popular are: friendship, girls, smile, selfie, beauty, instagram, instagud, sky, happiness, friends, day, night, I, we, love. But you can use them only if the tags are relevant to the topic of your content. Non-publication hashtags can cause users to have a negative attitude towards your company.

You can select popular hashtags yourself, but it takes a lot of time. If you are professionally promoting the brand, you should use special tools, such as myTarget or Pepper.ninja. These services are paid, but they open huge opportunities and are able to gather for you a base of popular hashtag of different frequencies in just a few seconds.

Find popular hashtags for free at the special instatag website, which is updated regularly in accordance with user requests. All tags here are divided into categories, so finding thematic tags is not difficult. The most relevant inquiries are here.

Tip : Test queries to better understand which query gives the best result. Sometimes mid-frequency requests are more efficient than high-frequency ones.

In addition, do not forget about the unique tags that will not lead you to the TOP, but help subscribers to navigate within your account.

promotion , hashtags