How advertising works in Instagram - a guide for beginners
Instagram is one of the most visited social networks, which means that it is a powerful tool for the marketer. With its help, you can advertise absolutely any goods from food products to elite cars or real estate.
Features of advertising
Advertising in Instagram is created in the advertising office Facebook, respectively, the algorithm of its action is the same as the advertisement on Facebook.
If you need customers who have only seen and immediately bought, then you can find them in Instagram. This social network has the largest coverage, and the situation when you posted the ad and did not receive a response in the form of likes and comments is almost impossible. The content in this social network has the greatest virality, and therefore provides instant data transfer from the advertiser to the consumer.
Developers of Facebook are constantly working to expand opportunities for marketers and targetologists, advertising Instagram works on the "smart" algorithm. Regardless of your chosen goal, the ad will be shown to people who are likely to react positively to it. Facebook took into account many factors: interests, gender, age, region of residence and contact with your profile.
This approach allows you to ensure the best results of an advertising campaign. Facebook takes into account the behavioral features of each Instagram user and allows you to correctly target advertising so that you can get the most response with the lowest budget.
The advertiser improves the effectiveness of advertising by properly compiling the advertisement, the selected audience and its precise setting, and also with the help of a high-quality image.
Advertising in the Instagram is shown in the news line, along with other publications of friends and acquaintances. Its format is exactly the same as the usual publication - 1080 by 1080 pixels. It's best to choose an image that does not look too commercial, it should look organic among the rest of the content.
How do I create an ad?
To create an advertisement, you only need to have a page in Instagram and Facebook. Without a page on Facebook you will not get access to the advertising office, but without a page in the Instagram you can publish advertising, but in this case it will be displayed only in Facebook and its coverage will significantly drop.
- Enter the advertising cabinet and click on "Create a campaign".
- Select the campaign goal. The goal depends on the specifics of your business and your needs,
- Select the audience that will be shown your ad, the schedule, and the campaign budget.
- Select the Instagram placement.
- Choose the type of advertising - ring gallery, one image, video or carousel.
- Upload an image, write the ad text and select a call to action.
Follow the recommendations of Facebook if you do not feel completely confident. Especially it concerns recommendations regarding the choice of the advertising campaign budget - without sufficient knowledge and skills to select a budget sufficient for effective advertising, it will be difficult.
Track the results of the campaign, adjust the text or budget as needed, but remember that editing too many objects at one time can result in reduced coverage.
Features of targeted advertising
To deliver your message directly to the target audience, you need to correctly target the campaign. Facebook offers the widest opportunities for this: you can target targeting by interests, demographics, marital status and many other parameters, in particular, by religion.
Advertising in Instagram will be shown only to those people on whom you will target targeting, so this item should be given special attention. The wider the audience, the higher the coverage and the more people will see your ad. But to increase the number of conversions, it's better to publish several ads with a small budget, aimed at different groups of the audience. This will allow you to engage the largest number of interested users and test - which audience gives the best results.
You can learn how to promote your company yourself if you know how advertising works in Instagram. And you can entrust the complex promotion of the companies specializing in this, in particular, Pamagram , Doinsta or Zengram . On the sites of these services, you can leave an order for the integrated promotion of the brand in Instagram and entrust the task to professionals.
How to remove advertising?
When creating an advertisement, at the stage of creating an ad group, you can choose a schedule for displaying it. On the scheduled day, the ad will stop running automatically.
If you need to stop the advertising campaign ahead of time or you did not specify it at all, you can do it very simply.
- Sign in to the Facebook advertising office.
- Near the name of the advertising campaign, move the blue slider to the left. It will turn gray and the show will stop.
Similarly, you can do this if you want to stop only one ad within the campaign. Only for this you need to go to the "Ads" section within the campaign and move the slider already there. Selecting the campaign with a tick on the left side, you can also completely remove it from the advertising cabinet.
promotion , advertising , services
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