How to conduct effective surveys in the Instagram Story

How to conduct effective surveys in the Instagram Story


Over the past decade, the social network Instagram under the Facebook auspices has become one of the leaders in the social networking market, having won the hearts of millions of users an absolute novelty in the world of network communication - photography. Departure from ordinary text messages is due to evolving needs: "bare" text is incapable of attracting anyone, everything published must necessarily be accompanied by a juicy and colorful image.

Photography, a new trend in art, replaces drawing and attracts Internet users of all ages, and having the appropriate textual accompaniment - akin to a mini-masterpiece.

Polls in the Instagram Story and under the photo

One of the new features of the Instagram application is Story - the ability to post temporary messages (disappearing from the tape after 24 hours), combining photo / image, text and various stickers (attachable mini-images). Messages from the Instagram Story can be seen by all the subscribers of the user, which can be an excellent way to convey important information to their friends, relatives and colleagues. This same principle helps the user to conduct questionnaires and interviews in the Instagram Story much more colorful than a simple questionnaire.

How correctly to make polls

Recommendations for compiling surveys in Instagram Story for companies / entrepreneurs:

  1. Be interested in your subscribers, how, where, when and with what frequency they use, or mention your brand in their publications. This is a unique opportunity for self-expression for your subscribers and at the same time a source of useful information for your company. And also, in order to collect all the information in one place, it is necessary to ask users to accompany their posts with a unique hashtag (for example, #Milano furniture salon);
  2. Be interested in your subscribers, whether they have any questions about your brand, product or production. Establishing communication with subscribers through a question / answer gives them a sense of their importance for the company and the opportunity to learn more about you; through communication with the consumer, the company also receives feedback; relying on it, you can draw conclusions about the further improvement of production, development of the company;
  3. Arrange surveys in the form of a game. The simplest way to attract potential customers / guests are simple fascinating questions or entertaining quizzes with a funny result. For example, you can ask users about when your brand was founded and ask them to leave a comment with a presumptive answer (Coca-Cola and other brands often resort to this method);
  4. Let your subscribers leave comments and mark their friends in them. This will increase the attendance of your page and the awareness of people about you. Perhaps, for some of the newly acquired subscribers, you and your company have become a real godsend.
  5. Prizes and prizes for winning the quiz. Your polls and quizzes can become an even larger advertising campaign, if users can participate in them, to receive prizes.

Polls in the Instagram Stories draws and presents

Step-by-step guide of publication of the questionnaire in Instagram

How to publish a survey in the Instagram:

  1. Choose a thematic, corresponding to the content of the post image (be it an advertising post, an artistic photo, etc.).
  2. Think of the text component of the survey / quiz and distribute it on several slides, since the Instagram story has a slide structure similar to Microsoft Powerpoint.
  3. Embellish the original image with stickers, give the appearance of the final post a maximum of aesthetics and attractiveness.

how to do Polls in the Instagram Story

Advantages and disadvantages of interviews in Instagram

Polls in the Instagram Story have both advantages and some disadvantages that must be taken into account if you plan to promote your business with the help of Instagram stories.

Advantages of surveys in the Instagram Story:

  • accessibility to the masses;
  • creating a friendly atmosphere between the producer and the consumer;
  • creative creative approach to the self-realization of the company;
  • direct communication with the consumer.

Disadvantages:

  • draws are not suitable for all companies (for example, a company engaged in the sale of sanitary equipment will not be able to play anything out of its assortment);
  • less coverage of the target audience in comparison with the polls under the photo (there is a possibility that not every consumer who has an Instagram profile will view your story).

Conclusion

The Story program can become a wonderful way for entrepreneurs to directly interact with consumers and extract the maximum useful information for the further development of their business.





instructions , stories , polls , advice

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