Instagram under the magnifying glass, or Learning to thoroughly analyze the account in Instagram

Analysis of the account Instagram is an integral part of the marketing strategy in social networks. With its help, you can determine the effectiveness of an advertising campaign and the conversion of transitions, as well as develop a further action plan.

Today we will talk about the important information provided by the Instagram profile analyst, what are the on-net tools for studying it, what are the paid and free resources for statistics, and how to organize effective promotion after the analysis.

What does the analysis in Instagram give?

Inside Instagram itself, there are many special statistical summaries - metrics that determine the effectiveness of marketing and the direction of the strategy of promotion.

The lion's share of these metrics is determined by the basic indicators:

• number of likes;
• the ratio of views / impressions;
• audience coverage;
• the number of unique profile and transition views (determined by clicking on the profile description link);
• the amount of tapes for communication: a call or writing a letter;
• how many times the profile is mentioned;
• the number of unique hashtags used and others.

How do I analyze my account?

Almost all the basic reports are provided by the branded application from Instagram. It's called Insights. To gain access to the fundamental analysis of activity and efficiency, a profile from the usual status needs to be translated into business.

Note! Insights works only on mobile platforms, and to work with it you need a smartphone or tablet.

Where and how to view statistics?

You can find analytics results by clicking on the diagram icon at the top of the main profile page.

Let's look at the main sections of the Insights tool:

1. Top-publications. Shows the six of the most successful records, which received the most response from users: "I like", comments and views.
2. Analytics of History. Stories are automatically lost records that are available for viewing within 24 hours. In this block, two filters are available: in time (24 hours, 7 days and 2 weeks, respectively) and the type of display (views, coverage, outputs, answers, return and scroll forward).
3. The column "Subscribers" provides comprehensive information about the periods of activity of the audience, distributes it by sex, age, countries and cities.
4. In the "Promotion" section, information about the effectiveness of marketing campaigns is preserved.

Analysis of the account Instagram free of charge

The use of the Insights extension is absolutely free, but some find its functionality meager and inconvenient. Therefore, your attention is a few free programs for analytics Instagram:

• Keyhole.
• Squarelovin.
• Simply Measured.
• Union Metrics and others.

Analysis of account Instagram on bots

The best application for analyzing Instagram on bots has been repeatedly acknowledged site Picalytics.ru. It provides the most extensive information about the profile, which includes more than 35 different characteristics, including the number of unreal, twisted users - that is, bots. The downside of bots is that often their pages are short-lived - they can be blocked by the administration, they do not show any activity, they do not leave comments and likes, but only create unnecessary "extras" in subscribers. An experienced client or user of Insta a large number of bots in subscribers, rather, will scare away.

What are the unique accounts in Instagram?

The concept of "unique" accounts is often found in the Metrics of Audience reach and means the number of real people, or rather their pages, that viewed the selected publication, history or advertising proposal.

Account Analysis Examples

Analysis of the account may be of different nature. Let's look at two examples:

1. Analysis of publications. Select this section in your analytic application. This block contains statistics on publications, with which you can assess how the audience takes your posts warmly, whether they are potentially good for them, and whether they like at all. This can be understood on the basis of the lists of "I like" tags, views, coverage, involvement, impressions, comments and bookmarking of unique users.
2. The second option, which we will analyze, is an analysis based on common metrics. He will give a basic picture of the effectiveness of the account and help determine the strategy for future marketing development. Fundamental statistics includes: the number of impressions from users, coverage (ie how many unique profiles you have viewed your record or history), go to the site and visit your page.

Conclusion

In this brief excursion into the analysis of Instagram Accounts, we reviewed the main application and tools for analytics, figured out what it is needed for and how it can help in the promotion of business pages. Good luck!

profile , services , statistics