Placement of official advertising in the tape Instagram

Today we will talk about one of the powerful tools for business development - how advertising is placed in the Instagram tape. Social network Instagram from year to year expands the audience, becoming more popular. Accordingly, in the same proportion, opportunities for the development and promotion of business are growing, because the more people use the application, the more likely to get new customers for their enterprise.

Who benefits from advertising in the Instagram?

It's worth mentioning, it's useless to place ads in the stream to empty accounts without subscribers. This format of marketing will work if there are at least a dozen entries in the profile, and at least one hundred people follow it. You can get these numbers by correctly placing content, using thematic tags (which can lead to your users' search page), and mass / massaging / massaging. But we will not deal with this.

Information on how to make a untwisted profile in Instagram, in fact, is useful to anyone. Even personal pages with personal photos, landscapes and thoughts can become a powerful tool for earning. If there is a certain audience that regularly visits an account and puts a kid, you can take advantage of this and earn money on customized posts. Most often, advertisers themselves find performers whose CAs coincide with their consumer segment. This is how various bioadditives, inconspicuous sconces and other delights of Chinese Internet markets became popular - the owner of the business ordered laudatory posts from Insta-guru.

Plus, Instagram is a great trading platform with all the tools for doing business. For example, cosmetic shops, showrooms and intermediaries of foreign websites are quite firmly entrenched in this social network and successfully conduct business.

Yes, and the untwisted page will be of great benefit to any enterprise. Competently composed posts, which resonate with the target audience, form the prestige and popularity of the company, attract new customers, employees and partners.

Formats of advertising in Instagram

Advertising in Instagram is divided into the following main types:

1. In public.
2. Stock exchange.
3. Targeted.
4. Advertising with bloggers.

The first type - advertising in public pages - is the simplest and most effective way of promotion. Arrangements, as a rule, occur without intermediaries. An advertising post with a link to your page is placed in a public account. Ideally, this all needs to be fixed with an interesting contest or cognitive post, ensuring a 100% transition to your profile. With correctly placed accents, a rather high conversion of the page is ensured.

Exchange advertising uses online services for promotion. On it are registered, both advertisers, and trading platforms (public pages and popular persons - bloggers). By filtering, you can find one or more performers who will place a post for money with your product, service or link in their posts.

Another option of using exchange advertising is services like BOSSLIKE and LIKEMANIA , which wind up likes, subscriptions or views. It is difficult to name the audience they received live, or consider them as potential customers, but for the first stages of promotion this service is ideal.

Targeted advertising is one that we will consider in detail, appear in users in the tape and with the correct settings. Its essence is that it is displayed only in tapes for those profiles that match the parameters you specify: city, age, gender, language and interests.

This advertising is based on the characteristics of users who tied their accounts to Facebook, and according to their activity, an approximate portrait is formed. This is the only official way to order promotion in the Instagram.

Advertising with bloggers largely coincides with advertising in public. It looks like posts with a recommendation or a small tip about your product or service.

How to set up an advertisement in the Instagram Ribbon

Legally to place advertising in Instagram it is possible by means of two official partners соцсети:

• business.facebook.com;
• aitarget.ru.

For each of them you need a Facebook page, to which you need to attach a bank card to pay for the service. Please note that for correct operation it is necessary to turn off the antivirus and Adblock extension for the period of use.

There is a certain set of requirements for the posted photos:

1. The format should be a square 1: 1 with a resolution of at least 600: 600.
   
2. The text (because of fans of annoying advertising for the whole picture) should not take more than 20% of the image.
3. A link under an advertising post can be left in principle any (except those that lead to sites with materials of a violent and illegal nature). But if objectively, it is not advisable to place the URL on your own profile. When you click, the web version of the Instagram will open, and this will rather cause bewilderment and annoyance to potential customers, rather than a desire to cooperate.

Cost of advertising in the stream

It is difficult to name the exact cost of placement or one click, since the targeted advertising works on the principle of an auction. The average price of one click on all segments of the audience is about 17 cents, but to make it an effective tool, you must put at least twice as much - 34 cents.

There are many nuances for promotion and because of their abundance the risk of getting caught is very high. Successfully make the profile of Instagram a powerful trading platform special services for complex cheating in this social network. For example, Pamagram , Zengram , Doinsta have already proved themselves on the good side and they can be advised for promotion.

Conclusion

I hope that I managed to submit information on how to advertise on the Instagram network officially in the tape, and this will help you in developing your business. Good luck!

advertising , services , cost