SMM promotion Instagram in social networks

SMM promotion in social networks is a complex of activities that help to actively attract attention to the company, product or service, to expand the range of potential consumers from among the target audience. On the methods and methods of merits and demerits SMM promotion in the Instagram and will be discussed in this publication.

Who is this target audience?

Social Media Marketing - this is the direction of marketing, allowing to establish a close relationship with a potential client, to win his trust resulting in an increase in the number of sales. There is an opinion that CMM promotion should always begin with the definition of goals and objectives. The task of promotion, as a rule, is to increase the brand recognition, dissemination of information about products, services, promotions among the target audience. That is why the promotion should begin with the definition of this very target audience, and only then make up a set of activities for its attraction, information, entertainment and forwarding to the "shop window".

So, the target audience is a certain group of people who are interested in a particular product, service. When determining the target audience, the following characteristics should be taken into account:

• Geographical location. (For example, why do Americans need to represent a product that is produced and distributed exclusively for Russians?)
• Gender differences and social status. These characteristics include: sex age, income level, profession and even race belonging of the consumer. (For example, anti-aging medical cosmetics are of interest to women, aged 35 to 60 with an income above the average).
• Psychological and behavioral signs. (For example, this product will be in demand by women from the business who spend a lot of time in the office, want to emphasize their status, and become regular customers).

It should be understood that the size of the target audience - this is the market that will provide the maximum sales. Typically, the definition of the target audience is made in the process of specialized marketing research. To independently determine the target audience, which will become the main consumer of your product or service, you need to answer the following questions:

1. What is the socio-demographic portrait of your potential client.
2. His psychological characteristics.
3. What are the requirements for the products your customers will present?
4. How the consumer will make a purchase.
5. What will influence his choice.
6. Through what social networks the consumer will learn about the product.
7. In what social networks will be the most complete interaction with the target audience.

Having identified with the target audience, you can proceed to the second phase of the CMM promotion - profile optimization. Consider the stages of SMM promotion on the example of the popular and young social network Instagram.

Optimizing the Instagram Profile

Why decided to talk about promotion in the Instagram? The thing is that the popularity of Instagram grows with each passing day, "like a snowball." Public people have long been chosen this social network for communication with fans who can be a part of your target audience. Russian Instagram is more than 9 million of your potential customers. In order to attract and increase sales, you need to do a lot of work, among which the first is to optimize the profile.

For this you need:

• Set the avatar. The ideal option is to use the company's logo as the image on the avatar. At the "worst end" you can use as a profile image of the most popular product of your company.
• Nickname or username in Latin letters that will be used to log in. The best option will be the name of the company or the slogan that best reflects the type of your activity.
• The account name is not more than 100 characters (it is possible in Russian).
• Information about the profile. Describe the essence of your business and provide the client with the methods of communication. Not more than 150 characters.

Important! In order for a link to your profile to appear on demand in the SERP, you need the key to be promoted in the name and description of the account.

• Site. This is one of the most important fields for filling out the profile. By clicking on the website, the user (as opposed to the links in the comments) will move to your resource (blog, product page, etc.).
• Configure privacy. Customize this option so that all users can see your publications.
• Synchronize your profile in the Instagram with pages in other social networks. Thanks to this, you will get potential customers who are not yet aware of your account in int.

A competently filled profile is just the beginning of the journey. An important factor for attracting the target audience is content that not only meets the requirements of users, but also helps search engines find your publications for certain queries. Next, consider the hashtags and their role in the promotion.

Heshtegi: why do you need this?

A hashtag is a keyword or phrase that allows a search engine to distribute content in search results by certain characteristics. It looks like a hashtag, like a word or phrase written after the # character. After clicking on the hashtag, the client with the social network becomes available publications with this tag. In Instagram such inscriptions can be put in the description of the goods, in comments or on the photo itself.

Important! Excessive use of hashtag can not only raise your publication in search results, but also frighten off potential customers from acquaintance with content. Experts recommend using 3-5 meta tags for one post.

Publication of photo (for promotional purposes) with a picture of fragrant coffee.

Heshtags in the description of this photo look like: #cappuccino #mcdonalds #coffee, # cappuccino, etc., this picture will get in the search distribution tape for each hashtag. You can invent metatags yourself, but you can use the most popular ones on this topic.

Despite all the tips for optimizing the profile, the main factor in attracting your target audience is the quality of content and the possibility of "live" communication with subscribers.

Communicate with existing subscribers

Why communicate with subscribers and potential customers? Communication with SMM promotion in the most popular social networks, involves attracting the attention of representatives of the target audience to your advertising, which will not be perceived as spam. Engaging in communication will not give the user any chance to skip your publications. Tools for engaging in communication are simple enough and understandable:

• Always respond to comments (even negative ones). Remember that humor is the best remedy for cads and haters (do not flatter yourself, among your audience they too are).
• Ask questions, ask subscribers to share their experiences about using the product / service.
• Organize competitions.

These simple steps "give birth" to the discussion, and not only on the pages of the social network, but also in everyday life. "Sarafannoe radio" causes more confidence and attracts additional customers!

Using automatic promotion

In principle, SMM promotion is a complex work that will bring (necessarily bring) its fruits, after a certain period of time. Someone will have a month, and some entrepreneur to take his account to the top will take years. Today, on the Internet, there are a lot of companies engaged in SMM promotion in social networks. The main activities of these services are as follows:

• distribution of content about the company, products and services through social networks;
• stimulation of persons from the target audience to purchase goods or use the service;
• the use of targeted advertising in order to convey information exactly to the target audience;
• formation of trust to the company, organization of contests and promotions.

Today the network is a huge competition among the services that provide such services. Based on the feedback, the most popular, to date, services for integrated SMM promotion in social networks are: Pamagram , Zengram , Doinsta .

Pamagram

The principle of this service is to wind the likes, subscribers and comments from living people. After selecting the target audience, you must specify a way to attract their attention.

Zengram

This service is positioned as smart, which does everything for you. What does - yes all the same: mass-tracking and mass-mass. According to feedback, the negative of this service is the lack of filtering the audience. Plus - the possibility of evaluating the effectiveness during the free trial period.

Doinsta

This is a fully automated service for promotion in Instagram. In accordance with the given parameters, Doinsta can put on likes, subscribe / unsubscribe from communities. According to feedback, when using this service, you can get 5-6 thousand new subscribers per month.

Important! It should be understood that all promotion services use gray methods of promotion, which, while not violating the law, but undermining the very essence of popularity in social networks.

And as a conclusion. In this publication, the principles of SMM promotion in social networks were considered: the definition of the target audience, the purpose of promotion, the optimization of the profile and content, the importance of communication with subscribers. After completing all the recommendations you, even without using the services of automatic promotion can easily and freely unwind your business in social networks.

SMM , promotion , social networks