Stop post promotion in the Instagram

Instagram allows users to promote their publications directly using the tools of the service. Before launching an advertising campaign, you must specify the audience data, select the region to display the ad, and configure other settings. Today we will tell how to stop the promotion of publication in the Instagram, if these data were specified incorrectly and consider other common problems.

How to start promotion

Advancement in Instagram is not available to all users, but only to business account holders. To make a personal profile page of the company, you will additionally need a community page on Facebook, in which you have administrator rights. This is necessary for collecting statistics, so the group should be open. After that:

1. Log in to your Instagram profile. Make sure that the page is open to all users.
2. Go to the "Settings" menu and scroll the page down to the bottom.
3. Find and select "Switch to company profile".
4. You will be prompted to link to the page an open Facebook community (you must have administrator rights), specify additional information about the company.

Once the actions described above are done, you can start promoting the publication. In order to launch an advertising campaign, you must:

1. Go to the page in Instagram. Find and select the publication you want to start advertising.
2. To do this, click on it, and then a menu will open, in which select "Promote".
3. Choose the audience that will be shown the post, regions, the budget of the advertising campaign, its duration. Fill in the remaining fields, or leave the default data in them.
4. Make sure that you have correctly configured the campaign and click "Next".

After that, the ad will be sent for moderation. If it does not violate the rules of the user agreement and promotional activities, it will be allowed to advance. You can find them on the official website of Instagram. As a rule, the moderation takes no more than an hour.

Why can not I promote the publication

If you have just made a company profile from the personal Instagram page, then when you try to start promotion you may have problems.

Consider the most common:

1. The application writes that it can not access the page. Try to log out of the profile and log in again using the login data. Similar actions follow and on the page on Facebook.
2. Make sure you include the "Company Profile". To do this, go back to the settings and check if this item is active. If everything is done correctly, then there should appear a button with a proposal to turn it into a personal page.
3. Check if your pages on Facebook and Instagram are open for public access.

Before you promote the publication, make sure that your Facebook account has enough funds. To add funds and adjust it, you need to:

1. Go to Adsmanager. Here go to the menu "Billing". You will be taken to a page where you can choose the convenient way for you to replenish the balance.
2. Click "Add a payment method", where all available in your regions method of replenishment of the account will be listed.
3. Select the appropriate one, and then enter the requisites and other necessary payment information.

Confirm the payment to refill the balance. After that, the funds will be transferred to the account of the advertising campaign Instagram. Additionally, you may need to refresh the page, sign out and re-enter the profile.

Why does not advertising work?

Setting up a publication in Instagram does not mean getting a 100% effective advertising campaign. Some users have a problem when the ad appears in the stream, but does not bring the expected result. This applies not only to official advertising in Instagram, but also to other promotion tools. Let's consider the most basic.

If you paid the administrator of a large community or blog, but this does not give the proper effect, then make sure that:

1. Subscribers are "real" (not bots). To do this, check the page through a special service or analyze it yourself. The number of likes for publications should correspond to the total number of subscribers. For example, if a blogger has an audience of 100,000 people, then every publication should have from 1,000 likes. The same applies to the comments.
2. You have correctly chosen a blog, and its theme corresponds to the content of your page (which you advertise) or may be potentially interesting to its visitors. It is logical that the subscribers of the community, which is devoted to photographs with funny animals, will not be interesting publicity advertising about earnings in Forex.

Some bloggers write the texts themselves to their advertising posts. Therefore, before you start the ad, match the text and image. Do not forget that for a successful advertising campaign your page should be interesting. No one will subscribe to a profile with unoriginal content.

The same applies to official advertising in Instagram. If it does not bring the desired effect, then make sure that you have correctly identified the target audience, the region to display.

How to stop promotion

If for some reason you want to remove promoted publications and stop advertising, you can do this as follows:

1. Sign in to your account in Ads Manager (with which you pay advertising in Instagram).
2. Go to the "Billing" menu (payment management).
3. Here, find the payment method you chose earlier and remove it.
4. Confirm the actions performed. After this, the account will no longer be charged for advertising and the advanced post will no longer move to Instagram.

If you want to disable advertising in other services, for example, for complex promotion ( Pamagram , Zengram , Doinsta and others), then go to your account and go to the "Promotion" menu. Depending on the nature of the resource, you will find here a list of publications that are currently being promoted. Click "Stop", "Pause" or "Delete" to disable advertising.

If you ordered advertising from a blogger or in public (any social network), then simply ask the administrator to remove the advertising post.

Conclusion

Now you know why publishing promotion may not work and what to do to cancel it. Instagram will automatically complete the advertisement as soon as the budget specified in the settings is exhausted. If you have entered too much money or just want to stop advertising prematurely, then simply remove the billing account.

If this does not work, then it's possible that you have activated the automatic replenishment of the balance of the advertising campaign. Then you need to disable this option in Adsmanager, delete the selected payment method.

instructions , promotion , services