Targeted advertising in the Instagram and the features of its use

Advertising in Instagram - a phenomenon quite new, not yet all have rasprobovali its benefits, understand why it is and how to properly configure it. And you need to do this, since almost all of your customers, already existing and potential, in most cases communicate in social networks. By activity, the Instagram audience is several times better than other social networks, as statistics show, to miss such an opportunity would be extremely stupid. Because we learn what target advertising is in Instagram, what are the main advantages of this function, how to launch targeted advertising in Instagram and at the same time avoid annoying mistakes.

What is targeted advertising?

Targeted advertising in Instagram - this is what is constantly displayed in your stream. This is one of the most effective methods of attracting new people to your page. At the same time, you do without mass folowing and mass-laying. Completely legally you use only officially offered tools. Targeted advertising in instagram has its own price. But it is rather modest in comparison with the tariffs for special services.

What is the difference between targeting ads and ordinary ads? It's simple. Your product appears in the stream only to those users that it may be interested in. That is, the application filters all accounts and selects those that suit you by gender, age, geolocation, interests, occupation. Where does this infa come from? And then everything is logical. Having received certain settings (from you, naturally, and about this below), Instagram analyzes the data of your subscribers not only on your own resource, but also on Facebook, to which it is inextricably attached. And on the basis of this selects profiles for targeted advertising in Instagram.

In fact, targeted advertising in instagram was launched as early as 2015, long before MassFolloving and services for the promotion of accounts appeared. But at that time people did not appreciate this function, moreover, users began to complain about obsession. Today, more and more subscribers are interested in targeted advertising in Instagrams, which means that it's time to learn how to set up the targeted advertising in Instagram correctly and start increasing your incomes.

It looks something like this:

You can post just photos, photos and videos, make slideshows, all at your discretion.

Rules of targeted advertising in Instagram

If you carefully read the article from the very beginning, you have already singled out the first and the main rule and the condition - in order to use the targeting in Instagram, the subscriber's account must necessarily be bound to the account on Facebook. Only in this case, the user will receive targeted advertising. There are some other limitations regarding the content of your advertisement. But this is more of a separate topic, as well as what you can do about posts in Instagram.

Step-by-step configuration of targeted advertising in the Instagram

This manual will tell you how to make the necessary settings and launch advertising in one of the most visited applications in Russia.

• The first thing you should think about is to define a strategy. That is, decide how you will offer your product: straight to the forehead, or a little later, after you draw on your profile of subscribers and interested users. You can still lure people to your site, strategy options countless numbers. You can choose one or more. And then follow in the right direction.
• Step two - create a profile. Adjustment of the targeted advertising can be carried out both in Instagram, in your office, and through Facebook. There are some differences. First we recommend to learn the rules of setting in instagrama, then with Facebook you will cope without problems. So, if you do not have a Facebook account yet, you need to create one. At the same time, you need to enter truthful data about yourself or about the member of your group who will become Facebook's administrator. Data should be identical to those recorded in Instagram, and truthful - it is worth repeating once again.
• Now you need to link accounts. To do this, you need to go from Facebook to the link in your office in Instagram and create a business account. It will take no more than one and a half minutes. After that, in the upper right corner you will see the button "Setting up a company". You need it, press it.
• Before you open the control panel, called in the facebook "business manager." Here you need to create an advertising account. You can attach any cabinet from Facebook or Instagram. After that, the menu should pop up to the left. From you it is required to find in it the column "Instagram accounts" and to enter the one that will be listed in your advertisement as author's. You can check the correctness of all the entered data in the Ads manager - from here on in the future you will monitor what is happening and correct your actions, because you can immediately add the link to the bookmarks.
• The fifth step, and he is the most important - the choice of target. To do this, go to the Ads manager and select "Create ad." The program will offer you goals for which your advertising will be optimized - for example, show as often as possible, show at the best place in the tape or certain users.

You just choose the desired goal and continue the settings. If you did not immediately orient yourself and indicated the goals incorrectly - nothing terrible, they can be changed. After choosing a goal, you will need to give your company a name. Then you go to its settings.

• First, you choose the settings for your goal - for example, conversion or lead. Then customize your audience. Here you have the opportunity to set up your own audience by adding the names and addresses of those users you want to include in your group by selecting places (country, city, even the territory in which people are or were during the trip), as well as age, gender and language.

Tip: For metrics to be more accurate, do not be lazy to set different criteria for each ad campaign. Separately, for example, for the inhabitants of the Crimea and the inhabitants of Novosibirsk. Separately for girls from 18 to 25 and for guys from 20 to 23, etc.

After determining all the necessary characteristics of your potential subscribers and customers on the right, you will see approximate coverage. At this point, you can refine your audience and targeting settings, if necessary. What is the detail? Facebook follows the behavior and activity of its users. And you can take advantage of the results of these tracing by asking the interests and tactics of a person's behavior. That is, specify what you want to read, like, view and save the user that suits you as a client. Do not forget to save all your audience settings. Then you do not have to repeat all the steps again if you want to change the target audience.

Here, in fact, and all, it remains only to edit the placement. Indicate where your ads should appear (everywhere, only on mobile devices, only on PCs, etc.). Do not forget to clarify that your advertising should only pop up in Instagram, otherwise you will not be able to track from which resource people come to you. The final action is to determine the budget of your advertising campaign.

How much does advertising cost in Instagram?

Naturally, this pleasure is not free. You will need to specify how long your advertising campaign should last, until every minute, then clarify what you agree to pay for, and most importantly - indicate the budget. You can choose a budget for one day or for the entire period of your campaign. The standard minimum budget for one day is 60 rubles or 5 dollars. It makes sense to choose rubles, so as not to overpay for changes in the dollar. When the budget is raised, the coverage will also change. You can adjust the amount, immediately estimating the percentage increase in coverage.

Conclusion

In addition, you can choose what you pay for - for displaying ads or for actions after viewing it. What is better for you, you can only determine by experience. But practice shows that shows always win. Now really everything. You just need to give the title of the ad and add the ad itself. How to correctly make a commercial with a video or a photo in Instagram - but this is a completely different story.

instruction , advertising