The cost of advertising in stellar accounts of Instagram

The advertisement is engine of the trade. This postulate is increasingly used by users of the Instagram to promote business, promote their services, a new brand to the market, etc. One of the most effective methods of advertising to the maximum number of interested audience is posting a post with popular bloggers with a large number of subscribers and followers. Such accounts, as you know, are owned by the stars of cinema, sports, music and social networks. In this publication, we will consider how much advertising costs for stars in Instagram and on which the quotations of the "star" blogger depend.

Advertising with celebrities: all pros and cons

Having looked at the cost of advertising in "star" accounts, anyone, a mentally normal user of Instagrams, usually asks why they need it, and when such investments pay off. The thing is that any audience has an indisputable leader, whose opinion is an axiom, i.e. does not require proof. Advertising from such a leader will have the maximum impact on the audience, who wants to look like his idol, at least by owning the same thing, using the same services, listening to the same music, etc.

For example, if you find out that your target audience (CA) are young people and housewives who can not "live" without a talk show and "House-2", then to influence this audience you have to go straight to the accounts of Buzovaya and Borodinoj.

And, the celebrity ads on TV and Instagram are two big differences. According to psychologists, the majority of users perceive "stellar" advertising in the media exclusively as a means for additional earnings, and in Instagram as a real interest of a celebrity, because Insta is a place for "trusting" communication between a star and subscribers.

Conclusion: love (and therefore unconditional trust) of subscribers to their idol is transferred to the product (service, brand) that it advertises.

How much does advertising cost in Instagram for Russian stars?

Undoubtedly, almost every blogger with the number of subscribers who have passed for 10 thousand, already considers himself a star. According to users, top-level users can be considered bloggers who own an audience of 300 thousand subscribers. The price of advertising with such, as a rule, depends on the number of subscribers: on average, it is 1.5 US dollars per thousand.

Important! Before moving on to the direct analysis of the question of how much a single advertisement (post) costs for domestic stars in Instagram, you should know that you will not be refused (even if it is despite money), your product should fit organically into the "star" news tape.

The cost of advertising in "star accounts" does not always depend on the size of the audience. Often, the idea of ​​the hero of his own importance and the subjective evaluation of his capabilities are acting on the "price of the question". The price can suddenly increase after the celebrity has taken part in the filming of the next reality show, lighting up in the masterpiece of the domestic film production, participation in the scandal, etc. Today, the average cost of a post for a Russian celebrity varies between 50 and 100 thousand rubles.

• Ksenia Borodina is ready to advertise your product for 100 thousand rubles;
• Alena Vodonaeva will place an advertising post in her tape for 80 thousand rubles.

Ksenia Sobchak and ex-VIAGY soloist Anna Sedokova are beaten out of the "slender series" of domestic show business stars and social network heroes. Advertising in the Instagram-account of "secular lioness" can reach 250 thousand rubles. Ex-vocalist requires for the post on her page in Insta - 337 thousand rubles.

Most Popular Accounts

Today, among the most popular accounts in the social network Instagram you can distinguish the following:

1. Selena Gomez - 124 million subscribers.
   
2. Ariana Grande - an audience of 111 million people.

In the Russian segment of Instagram, the rating of the most popular accounts is as follows:

• The account of Olga Buzovoy (who does not know - the TV presenter, positions herself as a singer) - more than 10 million subscribers;
• The Xenia Borodina's page has 9.4 million subscribers;
• page actress theater and cinema, singer and TV presenter Nastasya Samburska has 8, 9 million fans.

Further on the popularity goes instagramrussia, which has more than 7 million subscribers and their number is rapidly increasing daily.

Cost in TOP Insta-communities

As noted above, the number of subscribers does not always correspond to the cost of advertising in the "star" ribbon Instagram. For today, the most expensive advertisement in the Instagram community is the singer Selena Gomez, who, for one advertisement post, asks no more nor less than 550 thousand cu.

In the second position in terms of the amount of "green money" for the advertising publication, Kim Kardashian, who wants 500 thousand euros for an advertising post, has long been firmly entrenched.

The third place by the cost of advertising is the community of singers: Taylor Swift and Beyonce, who are ready to advertise your goods for "unfortunate" 400 thousand "Baku" one time.

As for Russian stars, the appetites here are much more modest. Above, we have already mentioned the cost of advertising from Anna Sedokova, Ksenia Sobchak and Ksenia Borodina.

• model Anuta Ray - the cost of advertising services on the Instagram-site is "only" 35 thousand rubles;
• star of domestic (and not so) show business Elena Berkova estimates her advertising services in 26 thousand rubles for the post.

To list the cost of advertising in celebrity accounts can be long. Anyone who is interested in the cost of these services from a particular star, we recommend using the personal contact listed on the profile.

In addition, the price for these services is provided by special advertising exchanges: Labelup.ru, Plibber.ru, Dealway.ru, Instach.ru, Sociate.ru

Conclusion

And as a conclusion. If you are a businessman, you have an interesting product to the mass consumer, and you have a fairly impressive budget, then advertising with the stars in Instagram is one of the most successful options for promoting your product.

celebrities , advertising , cost