Three whales of a successful profile in the Instagram: promotion, design, statistics

For modern business, the Instagram profile is not oxygen. But one more convenient pillow can still become. Develop your business without the use of social networks is now unimaginably difficult. Having stumbled upon a good cafe, people are looking for his group Vk. Learning that an acquaintance has started his own business, the first thing they are looking for is a proof of this in the network. That is why the functioning of your business is quite possible without using social networks, but the growth of profits, and indeed of the business itself, will be much slower than it would be with them.

What is a profile in Instagram?

A profile in Instagram is your personal page in this social network or an account dedicated to your business and working with clients. To promote your business with it is much easier than through newspapers with ads, because Instagram is growing even by the hour, and by the minute. There are registered billions of users from around the globe.

Editing a profile in Instagram

In the Instagram account you can write a lot of things. This is the category of the profile, a section about yourself, a country, a city, a website, a username and just a name. And, of course, this can all be edited. To do this, you only need to find the "edit" button on your page under subscribers, subscriptions and the number of publications. Let's examine these points in more detail.

1. Name. This is what is written in your profile. It is quoted by search engines and is seen by users, so it should be capacious, understandable, original and memorable. Remember this when you think about it. You can edit the name at least every minute;
2. Username. This concept and the previous one is often confused. For the convenience of discrimination, they introduced an alternative unofficial name - nickname. Nick is also listed by the search engines and serves to mention you somewhere in the vastness of the Instagram and to create an individual address for your page. Therefore, it must also be capacious, short and memorable. But, unlike the name, there is a restriction - only the Latin alphabet. Well, of course, there is a limit in length. How much I will not say, and you do not look, because the nickname should be short;
3. Web site. Here you can leave a link to the VKontakte group or to your own site;
4. About myself. This section will be discussed in more detail below.
5. Category of the company. This is written in gray font and edited from the profile of Facebook, tied to the page.

And you have to manage all this. Do you feel power in your hands? I here too. This is because the account is still not enough swing, it's time to fix it.

What should I write about the Instagram about myself?

At our disposal only 150 characters. Remember the proverb "Brevity is the sister of talent"? Now we do not need talent, but talent. And what exactly to write?

Let's think over the list:

1. Name and activity. Your name or company name and what you do. It does not matter, the main thing is to introduce yourself. And this not only follows from the most well-perceived text structure, but also from elementary etiquette;
2. Location. Agree, if you are selling brooms in Taganrog, do not give too much hope to brooms Vanya from Vladivostok. And it will be much easier to look for you if there is geolocation.
3. Originality. What is your chip? She is? No? Come up with it! If you do not come up with it, become something interesting in your company. Be a source of creativity, download funny videos and make original posts. Believe me, even advertising posts with the original core can become favorite and most cited for users.
4. Contacts. In general, Instagram now has a separate "Contact" button, which can be configured in Facebook, but just in case you can leave the contacts there.

Now there are many tricks to formalize the profile in Instagram somehow original. This is both center alignment and paragraph indents and fonts. Correctly using this, you can create beauty.

Promotion Profile

Promotion of the profile is possible both on their own and with the help of "assistants". Self-promotion is somewhat less effective and is accomplished with the help of hashtags, filling in all necessary fields, monumental work on creating a database of posts and photos, and constant activity.

By "helpers" I mean advertising and services of complex promotion such as Doinsta and Pamagram . The advertising platform can be found on a special exchange or independently. but the services for a small fee will do all the work for you: you will only need to pay money, and care for keeping and promoting your account will fall on their shoulders.

Statistics Instagram

Viewing statistics is available both in the Instagram itself and in third-party services. And the truth is, how can you promote something without even following the activity and result of your actions.

Statistics in the Insta itself is available only to business accounts. All you need is to go to Settings in the "Accounts" section, then "Switch to company profile" and perform everything that will be written after that. All posts published after this, will already be in statistics.

Statistics in third-party services is always available. Many integrated promotion sites have it. For example, Doinsta. And it's really convenient - you can immediately see if there is a result or not.

Who looked at my profile?

That a few years ago, that now - people are the same. At all times and in all social networks they want to know who visited their page, watched photos and so on. Instagram in this was no exception and I will say that this is impossible. And do not enter on various applications on the network and on different platforms - with their help you can only steal passwords and logins, but no more. Track the visitor in Instagram only from the clues - husky and comments he left or on the list of those who watched your stories.

Analysis of the Instagram profile

Knowing the methods of analytics and the terms of SMMs, you can analyze the success of the account in the Instagram to correct the direction of the promotion, if it is unsuccessful. But in the age of technology, counting only on your brain is somehow silly. Therefore, below are several services for analyzing the pages in Instagram and other social networks.

1. Picalytics. A service that provides comprehensive information about account statistics, user activity, and so on. At the disposal of this service are 35 indicators, the main of which are: the influx / outflow of subscribers, the percentage of bots, the interests of subscribers, their distribution on the globe, language and sex. In addition, there is quite a good functionality that analyzes the involvement of users. A very useful indicator here is the determination of the most successful time for publication. A significant disadvantage is only the payment of the service - five dollars for one account.
2. Minter.io. This service also has a very good range of tools that will help determine the success / failure of the advertising company, the effectiveness of hashtag and the most profitable time for publication. There are the following: subscriber growth statistics, analysis of the distribution of subscribers across the country, the city and the sex, their involvement and so on. This pleasure is also not free - twenty dollars a month.
3. Iconosquare. Has all the same functionality, but somewhat wider. Here you can also manage the account - publish posts, communicate in comments, create pending publications and so on. And because this site is almost perfect. And given that he also displays the total number of likes and comments, the top photo by the reaction of subscribers and the connection of hashtag and engagement, it was worth putting it first. The cost of use depends on the number of functions and varies from nine to forty-nine dollars.

Conclusion

I hope now you understand what a profile is in Instagram and how to work with it. I tried to tell you everything I know. Watch out for him and do not give in the hands of bad SMM-boxes - they can drive him into such a dark that it will be very difficult to get out of there. Either trust no one to expand your social network or lead yourself, but in this case, blame yourself.

promotion , profile , statistics