Understand how to view statistics in the Instagram

In order to compete rapidly in a highly competitive environment, it is necessary to pay great attention to advertising. Traditional methods that are used to increase the recognition of goods, services and personalities - not enough. Many people now more often use social networks (Facebook, Instagram, Classmates) than listen to the radio and watch TV. That's why almost every developing company has its own profile in almost every one of these networks. But how do managers understand how effectively this advertising account is "working" on the company? The fact is that at the moment users are able to view statistics in Instagram. How to do it, and what practical application this function has for companies - we will understand this article.

Ways to view statistics

To understand why it is important for the user who is engaged in the promotion of his page to track the statistics of Instagrams, we will understand how he does it.

Statistics Business profile. Initially, when you simply create a profile, the ability to view the information you need is limited. In order to be able to monitor the number of visits to the profile and the number of users who watched the video, you need to go to the business profile. To do this you need:

• go to settings;
• in the opened menu select the section "Account";
• then click on the button "Switch to company profile";
  
• we enter through Facebook;
• indicate the contact information;
• select the page that you manage and confirm the changes.

That's all! Statistics Instagram account is available for viewing absolutely free. After switching to a new profile type, when you open your page, in the upper right part of the screen there will be a statistics icon, clicking on which you can see the number of views of publications, the number of those who saved the photo. The advantage of this method is that the statistics in the Instagram will be available online on the iPhone, and also if you have a phone with an Android operating system.

The statistics in Instagram can be viewed using a third-party service called Iconsquare. A positive feature of using this method is the absence of the need to create a business profile and an account on Facebook. It does not need to be downloaded, it's enough to have a computer and Internet access.

How to use this service:

• go to the official website and click the "Get Started" button;
• in order to get a free two-week access to all the features you need to authorize;
• Click on the profile icon to link your Instagram account;
• indicate login and password from the profile in the social network and confirm the entry;
• after successful registration, click the "Start using Iconsquare" button.

Preparation of statistics can take some time, as soon as all the data is collected, they appear on the screen (in the form of numerical values ​​and graphs).

If it is more convenient for you to view this information using your phone, you can download the application of the same name to your device.

Popsters is a service of analytics and statistics of social networks, which allows you to compare several accounts among themselves (for example, the profiles of Instagram). This means that you, as an entrepreneur who wants to improve the performance of your company's account, will be able to check whether your profile is functioning effectively compared to the profiles of companies engaged in such activities.

How to use:

• go to the official website of the service;
• We are authorized with the help of data for the profile in Instagram;
• search line enter the name or address of the account and search;
• determine the period for which statistics are needed;
• when comparing accounts, to add another one you need to press "+" and specify the desired page.

This service should be used to, based on the experience of competitors, fill your profile with the most viewed types of photos and other content to attract new customers and increase the company's recognition.

The results obtained as a result of the analysis are available for saving in Excel, PDF or PPTX formats.

Statistics

Now that we've figured out how to look at the statistics in the Instagrams, we'll figure out what data we get at the output.

The indicators that will be presented to you include:

• involvement - a collection of likes and comments (for a single entry);
• saving - how many times the post was saved;
• clicks on the link to the site: the number of transitions done on the specified link;
• liked and comments - the number of likes and comments, respectively;
• coverage - the number of unique post views (1 account = 1 review).

In reality, these indicators are much larger and mostly their number depends on the functional of the service that you use.

Conclusion

The aggregate of data provided by the Instagram statistics allows you to understand in which direction it is necessary to move when promoting your profile, which photos to fill in the account, and what visitors like most of all. If you take into account these indicators and publish successful records, this will allow you to achieve greater demand for the goods and services provided, as well as expand the company's or individual's media.

services , statistics