Using hashtags to advance to the Instagram

Hashtags in Instagram eternal companions of photos and videos. With their help, a search is carried out on various topics and trends, and these trends are created with their own help. Therefore, hashtags are so important for progress in Instagram. Let's consider in more detail the mechanism of operation and the functions that the tags will perform in your account.

Why are the hashtags in Instagram so important?

The main goal of hashtags is to organize posts and simplify search by categories of publications. This can help both in the network of Instagram itself and in your account. Let's say you sell clothes. You can enter hashtags # account_name_name, # account_name_floats, # account_name_boots, and so on.

Imagine that you do not have money for advertising. Some do not even need to strain their imagination for this - this is a harsh reality. How will users be able to hear about you? It is through hashtags. It is worthwhile to put the TOP theme with the "#" icon and visitors will start to fly into your account, who search for this word. Previously, there was a special application that changed hashtags depending on the trends. It was called Firegram, but since it's not too fair, the application has been denied access to the API, and now it does not perform the former functions.

Imagine a mirror situation. You forked up and bought a parser to implement massfellowing. Although I do not approve of it, you can treat it perfectly. One of the search parameters can be a thematic hashtag for finding the target audience that your product will be interested in. But with this idea you need to be more careful, otherwise the account will receive a shadow ban and no one will see not only hashtags but also the publications themselves.

In addition, by entering your hashtag, there is a stigma with which users can easily find your posts and your products in the vastness of Instagram.

What are hashtags?

The hashtags in Instagram come in the following types:

• Branded. These are exclusive tags of your account, which will allow you to find your page among millions of others. A vivid example: #batnorton.
• Featured. Hashtags in the top. Allow you to quickly bring your publication into trends, if it is interesting to people who are looking for something on this label. Example #love.
• Thematic. Tags that help users find your product in a specific niche, theme, category. For example # jackets or something like that.
• Hashtags-headings. They are added exclusively for your account, for easier search by sections and headings. For example: # the name of the jacket store.
• Geo-tags. Help find the target audience in the city you need. Also, for certain it is possible to use tags of concrete buildings, but something does not occur to me of anything original. Example tag: # MSK.
  
• Eventive. They can be used when launching an advertising campaign or drawing. It is very convenient to use the special program to select the winner who used this label. An example will shine in this article, but just below: # look_the_name of the store.

How the hashtags work in Instagram

These helpers work as links, which automatically translate into a word search from it. They can not use symbols, only letters, numbers and "_" are allowed. The maximum number of hashtags is 30, but according to the statistics, which can be tracked using the Websta service, the optimal number is 11. Your post will not be too littered (in comparison with 30) and will receive a large percentage of interaction with users. But this makes it difficult to read your message, so it's best to pick one or two of the most successful hashtags. The best brands help brands that are looking specifically for your product.

There are banned hashtags that will serve you badly. For example, #instamood. You can check the reliability of the mark by searching the Instagram.

What is a hashtag-campaign in Instagram?

Hashtag-campaign = advertising campaign. Thanks to her, you can increase the number of subscribers, the involvement and coverage of your account. The more original it will be, the better the result will be.

Let's look at an example. Again, hypothetically, we take an account that sells clothes. You have in the accessories section there are cute glasses in the form of hearts and, looking through your catalog, you get a brilliant idea. You photograph your girlfriend from the most ideal angle, which is possible, and post a post with the following signature: "What was the most touching event in your life? Lay out your story with a hashtag # look_to_the name of the store so that users from around the globe can feel a little more heat. By the way, how did your day go? "The distribution of this campaign will facilitate the involvement of users in your account, attract new visitors and sales. Specifically in this case, you can also add an element of the contest, something like "And the owner of the most charming photo will receive these lovely glasses and a surprise gift."

Thus, the advertising company will be intrusive and original. In addition, your subscribers will feel your presence in their lives. You can also be active in publications with this label: like or comment will make it clear that you do not care that you read posts and are also charged with this energy. In general, some pluses.

Sell ​​hashtags in Instagram

The help of labels is that they will help you increase your audience and involvement, and therefore sales. Therefore, it is very important to select them in such a way as to cause interest in your goods and services.

In general, some experts recommend adding hashtags in the first comment, and not in the signature, so they are not very conspicuous. But then again, it's a matter of taste - do everything just as you want. In addition to hashtags. They, unfortunately, are not chosen by you, but by the entire Instagram community.

In accordance with the tops and thematic labels, you need to select hashtags. Generally there is an Instatag service for this, but we all understand that he will not cope with it as well as a person. Just sit and strain the gyrus. In the end, to think up tags is not the same as writing an article.

So, we sell clothes and lay out a photo with a model in a winter hat from a new arrival. My choice would be a hashtag # cold, # store name and so on. At the time of this writing, the "cold" label has 215,000 available publications, an-no, already 217,000, and this number will only grow, because ( winter is coming) Winter Is Coming. If our store does not sell goods throughout Russia, you can add a geo-tag, for example, # MSK. There are already more than four and a half million publications, but nevertheless it narrows a suitable audience.

How can I use a hashtag for business?

Hashtags in the Instagram can be used to achieve several goals. The main ones are:

• Promotion of the account. Correctly selected tags will help attract 200-1000 subscribers per month, which is quite good, given the free use of these wonderful pieces and their focus on activity in your account and purchases.
• Headings. They will help to make some kind of navigation on the site - just by switching to hashtags, your subscribers will be able to conveniently view all sections of your goods and services.
• It will be fine if your customers use your brand name in publications with the goods you bought. This will help "collect evidence" of your reliability and the quality of your products.
• Using one hashtag in different social networks will provide an inflow of subscribers from different ends of our unlimited Internet.
• They will allow you to hold a competition, a marathon, a session or any other event. To do this, simply put the desired event tag, and then - through a special program select the winner.

Tips for working with hashtags in Instagram

First, you need to determine the hashtag that suits you. Or, for example, using the Wordstat service or tips in Yandex, select popular topical queries and create your own. But this is a somewhat optimistic undertaking, it is better to use the ready one. You do not need to choose the most popular tags, because the competition there is very high, you can simply be crushed.

Secondly, I do not recommend taking hashtags that look like that. Well, seriously, even you have now hardly figured out what is written there. Spaces are good, and in the case of labels, the bottom underscore is even better. But here too it is not necessary to take too many words: too long_hashtag_menami_budet_len_vvodit.

Third - the correspondence of the photo or video to the label. People will not be interested in a post with socks if they are looking for a chainsaw. Therefore, the selection of video and photo design is very, very important. A well-made picture of good quality will attract people. And if they find it clearly in accordance with their requests, you are waited with love and veneration all the way by a businessman.

Fourth, you should not choose the most popular hashtags, because your publication will not be noticed unless, for example, 500-1000 publications per minute are fasted with this label.

Fifthly, you can add tags to the comment so that they are not in sight. This is not very important to me, but for you it can be.

Conclusion

Now you know everything about hashtags and a bit more. But repetition is the mother of the teaching, as they say, so let's repeat.

So, hashtags are links that allow you to navigate through publications in many social networks, including Instagram. They are different: geo-tags, tags-headings, branded and so on. They need to be chosen depending on your goals. Hashtag-campaign can replace to you advertising and to provide inflow of subscribers and buyers. You just need to select competently the selling hashtags. For business, hashtags also have many benefits. And it's not just about the number of subscribers who came. The tags are simply convenient: they will allow you to find your goods in the Instagram, allow you to navigate through the goods, do not resort to third-party resources, help hold contests and jokes and so on. In general, the beauty, still coffee in the morning cooking and prices would not be.

To properly select or create a hashtag, you need to follow certain rules:

• Do not take too long hashtags consisting of several words written together or through a lower underscore.
• Choose a hashtag that suits you on the topic, with an average popularity so that your post is seen by people, and it did not have time to disappear in a huge stream of publications.
• The thematic correspondence is very important. People search for this hashtag what they are interested in. They should not receive anything else.
• For a more presentable publication, all hashtags can be "hidden" in the commentary, and not in the signature.

Here, in general, that's all. I hope, now you can unrealistically promote your business and get on the Forbes list. If that, remember, who taught you the basics, and throw a couple of thousand. You a trifle, but I'm pleased.

promotion , tips , hashtags