We earn on advertising in Instagram

Instagram allows users not only to share photos and videos, but also to turn their page into a source for additional or basic income. Before you earn in the Instagram on advertising, you need to properly draw a profile, make the page as attractive to advertisers.

Earnings on Instagram step by step

Since you can start earning in the Instagram almost immediately after creating a profile, then we'll look at how this happens, the approximate time that is required for this.

1. Analysis of popular pages, creating a concept for the future advertising profile. Its registration and registration (name, avatar, first publications).
2. Promotion. Before you start advertising, you need to take care of the popularity of the profile. The page can be untwisted through special services for complex promotion. For example, Pamagram , Zengram or Doinsta , because In contrast to other resources, they specialize specifically on working with Instagram. Additionally, you can wind up subscribers, likes through Bosslike , Likemania or any other online service. But keep in mind that most of these subscribers will be bots and simply inactive profiles.
3. Search for clients. Ideally, the account for this should be from 5,000 subscribers, but to try to earn in Instagram can already and from 1,000 followers. Search advertisers directly, offering services for placement or use the services of the exchange.

If you are going to search for customers directly (through other social networks, contacting site administrators, companies), then determine the price for services. It should not exceed the average market.

How much do they earn in Instagram?

Before sending out commercial offers or exhibiting a profile on the exchange, it is necessary to determine the price. The cost of one advertising publication directly depends on the topic of the page, the number of subscribers, their involvement and other indicators. For example, profiles of different topics, but with the same number of subscribers can take for their services completely different money.

To find out how much you can earn on one ad, contact the administrators of other profiles in Instagram (with the same subject, the number of followers) and find out the prices for services.

What affects the cost of ads in Instagram:

1. The number of subscribers, the tendency to increase them (pages that are rapidly gaining popularity are appreciated above), user involvement (number of likes, comments, reposts to entries).
2. Demographic features, sex and age of the audience, blurring by geography (a company that sells goods only on the territory of the Russian Federation is not interested in advertising on pages with foreign audiences).
3. Do you use the ready-made text of the advertiser or will you write it yourself. For these services you can take an additional fee or include them in the cost of accommodation.
4. The price will directly depend on whether you are able to maintain a profile. Bloggers with quality, original content take for advertising much more than general pages. Because their recommendations have a much greater weight among subscribers than "dry" advertising from another, faceless page. Hence the higher conversion (the key indicator for the advertiser).
5. Your activity and ability to sell. It's trivial, but many potential advertisers simply do not know how much the placement costs in Instagram. But we strongly do not recommend "wringing" the price because of this; sooner or later they will get this information, and you can lose a regular customer.

The prices on the stock exchange are seriously different from the cost of direct placement. Therefore, even if you do not plan to use their services, then still compare prices to always offer customers favorable terms.

Approximate cost of publications depending on the number of followers:

• 1-10 thousand people - from 100 to 500 rubles;
• 10-100 thousand people - from 500 to 15 000 rubles;
• up to 500 thousand people (general thematic pages) - up to 25 000 rubles;
• up to 500 thousand people (highly specialized profiles, personal blogs) - up to 50 000 rubles;
• from 500 thousand and more (stars, leaders of public opinion) - from 50 000 rubles and above.

If you want to know how many stars or famous personalities earn, the best way is to contact a PR manager, posing as a customer who is interested in the cost of placement.

Monetization Methods

Since earning in Instagram on advertising can be in several ways, then consider each of them. In general, they are similar and are associated with the publication in their profile of paid posts.

Nevertheless, they have small differences:

1. Individual promotion, independent search of potential advertisers. To do this, specify in your profile contacts for communication about the placement of advertising, look for clients in other social networks, offer services in person.
2. Affiliate marketing. It is assumed that you will receive income not for one placement, but a percentage of sales. To do this, you enter into an agreement with the partner company, place an advertising link in your profile, get a pre-specified percentage for the transfer or purchase (depends on the conditions). The method is great for popular pages, with a large number of subscribers, but for young profiles it is not profitable to use it.
3. Advertising exchanges. The easiest way to quickly make money on advertising in Instagram. Ideally, if you are running a popular blog yourself, do not mind additional earnings, but you do not have time to find customers. To do this, you post in the profile of the publication with the advertised product, add a link and mention the advertiser profile (via @).

It is not necessary to monetize the profile only using a specific method. You can assess the effectiveness of everyone, use all of them or stop at some one.

How to earn through individual promotion?

If you do not want to use the services of the exchange, then the first thing with which to start earning in Instagram is the design of the profile. Even if a large enough audience has already been formed on the page (from 1,000 subscribers), make sure you use the most banal methods to promote your Instagram to the maximum.

1. Specify in the profile contact information, with which you can be contacted for advertising.
2. Use popular hashtags. Suffice it to follow 3-10 publications with relevant tags that will help potential subscribers find you through the search. To do this, track popular trends, entries of competitors (pages with similar topics).
   
3. Prepare the content plan in advance with different headings. Make a variety, do not publish the same type of photos, videos. Depending on the number of subscribers, their activity, do at least 2-3 posts a day. You can automate the process by making pending publications on certain days and times. This is convenient if your subscribers live in different time zones, and you want to post at peak times.
4. Interact with subscribers. Ask them for advice, actively answer in the comments, do not delete negative feedback, and try to respond to them with humor, loyal subscribers will support you in this. So you will conquer them even more. Subscribe to the most active pages, make friendly reposts, comment on their entries.
5. Analyze the statistics (to see it, you have to turn the Instagram from a personal page into a company profile), based on the data received, make changes to the content plan.

These simple tips will help increase the number of subscribers, their involvement (comments, likes, reposts). It is these indicators that advertisers look at, evaluating the profile as a platform for placing their ads.

If the audience gradually increases, shows good involvement, then you can start earning on advertising in Instagram. It is desirable that before that you had from 3,000 subscribers. You can find clients for less popular pages, but it will be more difficult to do this.

Overview of Popular Exchanges

On the vast Internet there is a huge number of exchanges for advertising in social networks. Some specialize only in Instagram, others work with all popular platforms and web resources. Consider the most famous of them:

1. Pibber - works with all popular social networks. Favorable conditions for cooperation (you must have at least 250 subscribers), many large advertisers. The minimum amount for withdrawal is 100 rubles.
2. Dealway - specializes in placing in Instagram. You can send applications for placement to advertisers directly, and not wait for their suggestions. Convenient tools for revenue analysis.
3. Instach is an exchange specializing in working with Instagram profiles. More than 95 million active users, extensive opportunities to find the right audience. Several types for monetization (placement of promotional photos, affiliate links).
   
4. Sociate - you can independently look for advertisers. Minimum requirements for starting work (for collaboration, profiles with 500 or more followers are welcome). Tools for finding an audience, targeting.
5. Blogun - an online platform for searching for advertisers and placing paid publications. Payment for the publication of advertisements and other user activity. The cost of the post is calculated for each site individually and will depend on the activity of subscribers.

Earnings on advertising in the Instagram through special exchanges practically does not differ from individual promotion. Their main advantage is that you do not need to monitor groups independently, communicate with administrators of other communities. It's enough just to register on the exchange and wait for the offer. If the profile is from 1,000 or more subscribers, they will arrive within a few days (depending on the topic of the page).

Conclusion

To monetize an Instagram profile, you do not need to put much effort into it. Especially if you already have a page with more than 1,000 subscribers. If the number of followers is less, then before that you will have to unwind the page a little, use the services for complex promotion. Most of them work on the principle of "repost for repost", so no investment is required. But you will significantly increase the potential income of the profile.

Even the most unpopular Instagram page with skillful handling is able to bring the owner from 1,000 rubles a month with a minimum of effort expended. Especially if you are maintaining a personal blog "for personal pleasure".

At an average price of an advertising post of 300 rubles, for this you will have to make only 3-4 paid publications. With the increase in the audience, earnings will increase proportionally. As an option, the advertising funds received at the initial stages are more effective than ever spent on the promotion of your own page.

earnings , advertising , services