We place advertising in the Instagram according to all rules

Advertising with social networks today is one of the most effective ways to promote a brand or a specific account. This is due to the fact that it is relatively inexpensive and can attract the attention of a large number of users in a short time. In this article, we will understand how to place advertising in Instagram and how to make it produce a good result?

What is advertising in Instagram?

Depending on the specifics of the activity, the totality of available resources and the target audience, interested persons can advertise in Instagram as follows:

• Create and develop your profile, using only the services of cheating subscribers, likes, reposts ( Pamagram , Zengram , Doinsta );

• To issue a separate advertising profile, which will be subscribed to users of the network and massively like photos. Such an opportunity is provided by special software that can be downloaded on the Internet;
• Give targeted ads via the Facebook advertising center;
• To advertise in Instagram with the help of bloggers and public accounts, to which many users are subscribed;

Note! The last two types of advertising have limitations related to the design and theme of the ads.

Cost of advertising in Instagram

Depending on how you draw attention to users, as well as the resources that are used to create advertising.

The level of competition among advertisers is quite high, so there are many prices on the market for the same type of services. For example, some companies give one ruble for 10 rubles, and others - 150. Attraction of each new subscriber can cost 2-3 rubles per user and more.

If you purchase advertising from official accounts that have a large subscriber base, the cost will depend on several factors:

• the quality of the profile that is intended to be used for advertising;
• number of subscribers;
• the target audience;
  
• activity profile in the social network and the activity of subscribers who view the information in it.

In profiles with a small audience, advertising of this type can cost 10,000 rubles, in accounts for which users are subscribed in the amount of about one million - 30,000-5,000 rubles. If you plan to advertise in the Instagram using a multi-million dollar account, you will need to spend hundreds of thousands of rubles.

Customize your office in Facebook

With the help of this resource, many companies successfully manage to develop their brand. They do this with the help of a step-by-step guide, which we will consider in more detail:

• go to the site business.facebook.com and click on the button "Create an account";
• on the opened page it will be necessary to specify: contact details of employees who will have access to the account, the Facebook page, information about the company;
• in the "Pages" section of the menu, select "Company settings";
• add the desired page (in this case - the profile in Facebook) and confirm the binding;
• to connect advertising accounts in the "Company settings" menu, select "Advertising accounts";

Note! At this stage, you will be able to create a new Facebook Ads account or claim rights to the already existing one. If the account already exists, but the activity is low, it is recommended that you create a new profile.

• link the Instagram in the "Company settings" menu - "Instagram accounts" and enter the login and password from the account;
• the system will ask you to link Facebook and Instagram, you need to confirm these actions.

This step-by-step registration instruction will allow you to place advertising in Instagram using Facebook, and also provide this opportunity to the managers you specified at the data entry stage.

Create an advertising campaign in Instagram

In order for your profile to work effectively to increase interest in the company you need to understand how to create an advertising campaign?

First of all, you need to make sure that there is a live account in the social network that is connected to the manager. If all this is, then you need to do the following:

• go to the page in Facebook and select "Create advertisement" in the opened menu;
• on the opened page you will find the goals, among which you must choose the one you are pursuing;
• click on the button "Create an advertising account";
• in a new window choose currency, time zone and Facebook page;
• specify the characteristics of the company's activities and enter data on it on a new page, click on the "Create Page" button;
• on the new page, we specify everything related to ads (image, text, traffic, budget, etc.);
• click on the button "Place an order" and conduct its payment in any of the proposed ways.

Note! Payment is carried out with the help of a bank card, PayPal and Qiwi Wallet.

Ad customization settings

Advertising in Instagram as a way to attract customers is good because you can be creative and resourceful. To create advertising that gives the result, you need to understand the rules of ad settings.

Advertising publications can be of three types: photo, video, carousel.

Let's consider how to properly design each of them.

1. A photo. When using this form of ads, you must adhere to the following rules:

• The sides of the image must have the ratio 1: 1;
• The image should not contain more than 20% of the text;
• in the header, only text should be used, with a total of not more than 125 characters;
• the image must be of good quality.

2. Requirements for the design of the video are similar, but there are also additional parameters that are worth observing:

• The video should be clear without sound;
• the minimum length is 2.5 seconds, the maximum length is 60;
• It is acceptable to use video mounts of high quality mount;

3. A carousel is a series of slides that follow one another, to view which you need to flip the pictures sideways.

The very form of such ads is already attractive and interesting, because it allows a large amount of information to be placed in one publication, which is good, as the company will not annoy subscribers.

The design rules here are exactly the same as when publishing photos, while I would like to note that the rule of 20% of the text is used:

• in logos and slogans;
• images with overlay text (watermarks);
• text, super-attached to the picture with the commodity.

Advertising ads are usually considered within 24 hours, and sometimes it does not pass the test. This can happen for three main reasons:

1. Use text on images. If the allowable volume (20%) has been exceeded by you, then the announcement will not be effective, and therefore there is no reason to expose it. In order to check whether your advertisement is consistent with this requirement, you can use a grating tool.
2. Age restrictions. The discrepancy between the target audience and the information specified in the advertisement. For example, advertising alcohol and tobacco products among adolescents and young people.
3. Facebook in advertising. Sometimes there is a need to refer to Facebook. In order to do this correctly, you must specify the name of this social network in English, with a capital letter, the same font and style that is used throughout the text.

If all the requirements have been met by you, then be sure that the publication will be tested and effectively affect the behavior of subscribers.

Conclusion

Promotion of a brand, location or any services is not such a simple occupation as it may seem. If there is a goal to spend time on what really will work, then find out more information on how to place advertising in the Instagram in books and open sources. Having mastered this technique, you will never experience a lack of attention from potential customers.

instructions , advertising , tips