When is the best time to upload photos in Instagram

Analysts of services Latergramme and SumAll have determined the best time for posting photos in Instagram - this is the interval between 5 and 8 pm. About why this time is the best for publishing photos, and what needs to be done to attract the maximum attention of the audience to your content and will be discussed in this publication.

At what time to put a photo in the Instagram

Instagram is designed so that any user of this social network can quickly share good content: photos or short videos. In other words: you have captured something deserving attention and, almost instantly, share it with other users of the network. If you look at this point of view, then there can not be an ideal time for publication. On the other hand, if you pay attention to successful bloggers and their accounts, then almost every one of them has (and, importantly, respects) a clear calendar of publications.

At what time do you need to post photos to more successfully interact with your audience? According to experts, this is the end of the working day, which usually takes place between 17 and 20 hours. Why? It's simple. The person finishes the work and returns home at the specified time. What else to do in the metro (bus, trolley, etc.), how not to flip the tape of your favorite social network. And it is in this period of time, most of the working users are browsing the Instagram, and do not upload their photos to the tape.

If you delve into the analytical layout and research of specialists, you can see that the activity of the Instagram audience (except for time) depends on:

• days of the week;
• type of content;
• target audience.

The growth of user activity on the days of the week is more graphically represented by the schedule published by the Latergramme service.

If you do not go into details, why this happens, then you can observe the following picture: the maximum activity is on Wednesday; minimum - on Monday.

Many will argue that, say, the Instagram audience is not limited to just one time zone and will be completely right. That is why, further on, it will be considered how to choose the most successful period of time for publishing your content in Instagram.

How to find the best time for publication in Instagram?

In order to calculate the best time for uploading a successful photo to the social network Instagram, you can go in two ways:

1. Pay attention to when you spread the content of your more successful competitors. This path is simple, but fraught with the repetition of their mistakes, which can lead to unpredictable consequences.
2. Find the best time yourself, using tips and some tweaks, which will be discussed below in more detail.

First of all, determine your target audience. This will help "calculate" the time when your subscribers are most active in Instagram. For example, if the main part of the audience is young mothers, then most often, they have free time during the sleep of their child, and this morning, after 9 or evening, after 21 hours. Office workers scan the social. network, usually at the end of the working day.

Do not be afraid to experiment. The number of comments, reposts and "likes" will tell you at what time posting is most effective.

Analyze your activities in Instagram. To do this, any SMM-service that visually shows the time of maximum involvement of your subscribers will do.

Important! You can get statistics of your activities without using third-party applications, besides, most of them work on a paid basis. For analytics, it is enough to create a business account, especially if you plan to promote your business through Instagram. On how to do this in detail tells the video:

How often to upload photos in Instagram?

The experience of successful bloggers in Instagram shows that for success in this social network it is important not only the time, but the frequency of publication of content. As practice has shown, only system publications give a positive result and bring tangible fruits of their labor. There is a universal advice for the number of photos that guarantee the response of your audience - it's 3-4 photos every day with a break between them from 4 hours.

For example, you are public about pets. Find a good photo online - just spit. To look at a beautiful picture (or mi-mishnoe photo of your pet), you need only a couple of seconds. 3-4 photos are guaranteed to find a response from 10% of your audience. By experience: more photos - a smaller percentage of users will put on likes, make comments and reposts.

Important! To renew public interest in your publications, you must adhere to an interval of at least 4 hours between them.

The problem is that regular posting is a lot of work, especially when it comes to promoting your own brand. It is not always possible to place photos every day, at the same time, manually. In this case SMM services come to the aid, which have postponed posting function in Instagram.

Let's summarize the intermediate conclusions. At what time and how often to upload photos in Instagram - determined. Now you need to understand the type of content, the direction of which depends (oddly enough) on the day of the week.

Content Types and Best Time to Publish

The average Instagram user who uploads photos of himself liked shows the tricks of his hamster or cat, the type of content will be almost the same, regardless of the days of the week. Another thing is if through the Instagram serious service is being advanced, sales are being made, in one word - business. Here you need to understand that the content acts differently for each day of the week. Let's consider an example with a fitness club (cross-zone, sports center):

• Monday. New week, new plans and problems related to their implementation. Rule: no serious information. On Monday, the "rotating" around the sport, motivational pictures, "go well".
• Tuesday. Raskachka was held on Monday. It's time to submit really important information. For example, training programs and principles of nutrition for a week.
• Wednesday. This is the day when customers are not tired of work, and are still full of energy for "digesting" information. It's time for a short video about new elements of the sports program.
• Thursday. Most successful companies use this day to publish photos of their customers. This gives the maximum response among the audience.
• Friday, the end of the working week. Rule: on Friday, no analysts, figures, information that requires concentration and correct perception. Only jokes, funny GIFki. In other words, the content is non-straining gyrus.

Weekends are time with minimal activity for almost any audience. Will attract attention to the content unrelated to the supply of serious information (see Friday).

As a conclusion

As you can see from the above, the choice of the best time to post a photo in the Instagram and the posting frequency plays an important role in the strategy for creating a successful account. Using the tips and recommendations from this material, you will have much more chances to increase interaction with your audience and as a result, to succeed in promoting your business in Instagram.

posting , tips , photos